Hemp Marketer

General Hemp

San Diego, CA

Salary: BOE


An undisclosed General Hemp is a private equity group founded by a small group of investors and entrepreneurs, to develop new markets for industrial hemp applications, including healthcare, clean energy and more. General Hemp accomplishments include developing the first international CBD rich hemp oil supply chain, growing the first $1 billion market cap company in the industry, and reaching licensing agreements with the United States National Institutes of Health. General Hemp and its founders have paved the way for industrial hemp to redefine the future. General Hemp is excited to offer a digital content writing opportunity to an experienced writer with an in-depth understanding of the cannabis industry. To succeed in this role, you must be a strong writer, have excellent interpersonal skills, and be driven to continue understanding the changing landscape of cannabis industry.

Job Duties

• Write effectively about a variety of subjects including scientific studies, financial

analysis, and cannabis products

• Develop a wide variety of marketing content including: website, blog entries, press

releases, news articles, client and employee newsletters, marketing collateral, white

papers, email and direct marketing campaigns

• Creates advertising copy for print a digital ad, including PPC and SEO

• Assists in the development of various presentations, including pitches, conference

presentations, webinars and more

• Manage writers and free lance writers / content they write about

• Work with team to strategically develop campaigns for content marketing and related


• Constantly reviews industry news

• Updates social media sites


• Bachelor’s degree in business, English, marketing, communications, journalism or public


• 2 + years’ experience in content development / marketing capacity

• Ability to write content in a clear, concise, grammatically-correct fashion

• Strong editing skills and attention to detail

• Exceptional writing and grammar skills

• Extensive knowledge on the cannabis industry

• Experience with blogging

• Experience with marketing

• Familiarity with SEO best practices, branding, and digital advertising

• Proficiency with Microsoft Office

• Ability to multitask, operate under solid pressure

• Ability to meet tight deadlines

• Effective project management skills

• Superior organization skills

• Self-motivated, confident, energetic and creative
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